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Director of Rackets & Youth Programs

Julian draws on a lifetime of experiences with a wide range of clubs, clients, competitions and organizations. His experience includes working at the prestigious Longwood Cricket Club (Boston, MA), the exclusive Palm Beach Polo Club (Wellington, FL) and being Director of Tennis for over 22 years at one of America's most distinguished private-club resorts, The Ocean Club (Key Biscayne, FL).

Julian received professional certification from the USPTA and PTR, the PPR (Professional Pickleball Registry), The PPTR (Professional Platform Tennis Registry) as well as a Fitness trainer from AAAI/ ISMA and Spinning/ Indoor cycling.

Julian has been speaker in multiple industry events and conventions focusing in bringing 21st century technology and marketing to tennis.  Julian thrives in the realm of finding ways to marry both traditional and digital media strategies together.

While Julian background is based in rackets sports, he quickly found his niche in executing digital media strategies, building brands, and providing social media guidance for tennis professionals, clubs and businesses.


Julian holds degrees and certifications in Digital Marketing with Google and Facebook Blueprint. He’s currently studying for a master’s degree in digital marketing at Florida International University.

What is more, Julian is the founder and CEO of First Serve Foundation, which he created in 2009, in his bid to touch lives and bring education, prosperity, and meaning to children in need around the world. First Serve Foundation was founded on the belief that we can pool resources to help the less privileged child get access to better education, health, and resources. First Serve Foundation has been providing, families with hope, education, health and the opportunity to break the cycle of poverty.



Tennis Pro & Junior Development

  • PTR Certified member

  • 12 years of tennis teaching experience.

  • Sports Management degree from Florida International University.

  • From Buenos Aires, Argentina


Tennis Pro & Junior Development

  • 40+ years of coaching experience

  • Specialized in Junior high performance coaching

  • PTR Certified member.

  • From Peru


Tennis Pro

  • PTR Certified Member.

  • Junior Clinics Assistant

  • From Switzerland.


Tennis & Youth center supervisor 

  • Junior Programs administrator.

  • Youth Center Supervisor.

  • Summer Camp Supervisor.

  • Tennis Shop Manager.

  • Accounting specialist.

  • From Nicaragua.


Tennis Pro & Adult clinics expert

  • Barry University Head Men's Tennis coach.

  • PTR Certified Member

  • 30+ Years of tennis training and coaching experience.​

  • From California/ Denmark


Tennis Pro & Yoga Instructor

  • 10+ years of teaching experience.

  • Certified Yoga instructor

  • Graduated from Florida International University.

  • From Venezuela/Miami


Junior Programs Assistant

  • PTR Certified Member.

  • Junior Clinics Assitant

  • From Miami/ Peru.

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Youth center supervisor 

  • Youth Center Supervisor.

  • Exceptional Student education certified (ESE)

  • Miami Dade Public School Educator.

  • Summer Camp Supervisor.

  • From Honduras.